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REVENUE POTENTIAL
Money is made by selling local and national advertising, as well as information space on the web site. The more hits to the site, the higher the advertising revenue. There are no predictive representations as to the number of hits or revenues that a web site will generate – it will depend on the size of the university, college or school system and the economic demographics of the area. Below are some potential revenue projections for one education institution with about 500 students. Naturally the potential revenue figures would increase or decrease with the number of students in a university, college, school or school system.
A. Front Page Ad -- Web sites charge between $10 to $40 per thousand page hits, plus additional charges for the number of animations and web links. Advertising is sold on the large and small top main banners, and sidebar ads that surround the news. The site can initially handle about 4 main banner ads in rotation at an initial revenue potential of $200 each or $800 per month; 150 sidebar ads at $100 each or $15,000 month. The price for an would increase as the number of hits to the web site increases.
B. Classified Section -- Revenues are made from the sale of classified ads in consumer sections like "real-estate", "help wanted", "swap-shop", "obituaries", "garage sales", "automobiles for sale", etc. The site can take unlimited consumer ads at $25 each for a month, or $50 until the item is sold, which ever comes first (200 could bring $5,000 per month).
C. Shoppers Guide Section -- An online "Yellow Pages." Merchants offer discount coupons and have the ability to publish pictures of their products directly to their individual advertising page. The site can take unlimited shoppers guide ads at $50 each (200 would bring in $10,000 per month).
A university, college, school or school system’s net income would depend on the contractual arrangement made with us. We can contract the businesses, create all the ads and handle all the work. This revenue is contractually divided between the university, college, school or school system and us. If the school does their own sales, they keep all the revenue. See "Web Site Cost" for more details.
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